Search Engine Optimization Expert Witnesses
Search engine optimization expert witnesses are experts who testify in court on various aspects of search engine optimization (SEO). These experts can help your lawyer prove that you are following the right SEO practices. They should have good computer skills and a background in internet marketing. They should also be kept up-to-date on the latest trends and techniques.
A search engine optimization expert witness should have an understanding of the most common problems that can occur with a website. These include duplicate content, keyword density, site maps, and internal linking structures. Duplicate content, for example, is the usage of the same text on different pages. Keyword density is important but must be in the right ratio. Site maps define the boundaries of different websites.
A search engine optimization expert witness should have many years of experience in this field. This person should be able to testify on the latest techniques and best practices in the field. The witness must also have experience in various capacities in the industry. For example, Bill Hartzer is a search engine optimization expert who has been practicing for over 20 years. His extensive knowledge of the subject is evident in his numerous articles and reports. He can also testify as an expert witness on Google Shopping and Google AdWords.
A search engine optimization expert witness should have experience in litigation cases and depositions. He should be able to communicate effectively with clients and provide references of happy clients. His testimony will help your attorney decide on the best course of action to take. The witness can also provide statistics regarding misimpressions in advertising campaigns. This information will help you calculate the costs of corrective advertising campaigns.